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Gen.G Announces Bose as Its Audio Lifestyle Partner
Publish Date: September 21, 2022
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Gen.G has created a new partnership with Bose, the premier audio company. With Bose who newly released their new QuietComfort Earbuds II. These new earbuds will showcase the sound that can help create iconic moments for the gaming community.
Following the announcement, the partnership continues on September 21 with a music and gaming livestream across Twitch featuring a “Guess that Song” game show including Gen.G content creators and a product giveaway.
In collaboration with Bose, Gen.G will also launch an original content series, “Musicians that Game,” that explores the authentic connection between gaming and music, highlighting DJs, gamers, and music artists whose passion for the two lifestyles. Additionally, Bose will be a supporting partner of Gen.G Tigers in the NBA 2K League.
“Sound has obviously been an integral part of gaming. Without it, there’s honestly no life behind the video games we play,” said Gina Chung, Chief Marketing Officer at Gen.G. “We’re really excited to be partnering with Bose to create more memories that fans won’t soon forget.”
“At Bose, we aim to create sound experiences that transform our relationship with the world around us. In gaming, that sound is vital to creating a truly immersive experience that makes fans passionate about the games they play,” said Jim Mollica, chief marketing officer at Bose. “We are thrilled to partner with Gen.G to help bring great sound to esports and immersive moments that fans will never forget.”
New Sponsorship Brings New Opportunities
Many new experiences will be spawning from the partnership between Gen.G and Bose. This will make sure that there is a showcasing of talent and how sound and the gaming community interact with each other.
A series of eight promotional livestreams begin on September 21. These promotional live streams will feature many well-known gaming names such as VALORANT voice actress and game streamer Shannon Williams, Gaming and Music Host Emily Mei and former pro League of Legends player turned content creator, Nemesis. The fans will enjoy the content as well as be able to be a part of promotional giveaways.