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Gen.G and Burberry Partnership for Women and Inclusivity in Gaming
Publish Date: July 29, 2022
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with a large-scale brand. This time the partnership is with Burberry. Together the two organizations will be launching a four-part educational series. This will be about the importance of inclusivity within the gaming community.
This partnership again is focusing on the educational component of the gaming scene. It goes along with the “NetWORK: Inspire” program that Gen.G is running. Meanwhile, this is Burberry’s first venture into the esport community. Both are committed to helping underrepresented communities learn skills that can empower them to go beyond any expectations.
Burberry will be donating to the Gen.G Foundation Scholarship. This foundation focuses on developing young gamers into leaders of the next generation of gaming and esports. Burberry will be selecting the recipients of the scholarships that reflect the values and illustrates a commitment to empowering underrepresented communities within the gaming community. The chosen recipient will be notified in September 2022, and the
scholarship funds being shared directly with their selected college or university.
Rachel Waller, Global VP of Channel Innovation at Burberry said: ‘We are so proud to partner with Gen.G and to support the next generation of women within gaming to go beyond. Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations.’
‘It’s an honour to collaborate with an iconic brand like Burberry on NetWORK: Inspire. They share Gen.G’s vision of celebrating and empowering underrepresented voices in the gaming space and beyond,’ said Gina Chung Lee, Chief Marketing Officer at Gen.G. ‘We envision a community of creatives that is inclusive and diverse; we hope this content series inspires fans in gaming, fashion, and music alike.’
This collaboration not only extends to the scholarship but also to the four-part educational series that will continue this work in promoting a culture of diversity and inclusion in the gaming industry.
This is especially important with the increasing issues that females within the gaming industry are facing. Just as one of the largest gaming organizations, Riot Games, paid out for a gender discrimination settlement that will set them back $100 million dollars that will go to more than 1,000 women. The industry is starting to catch up with the times when it is coming to gender equality, and that is starting with talking about the issues.