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The Houston Outlaws Rough Rebrand
Publish Date: November 29, 2023
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The Houston Outlaws rebrand announcement has fans fuming. But is the issue with their bold decision or simply bad Press Release etiquette?
THE OVERWATCH LEAGUE CONCEPTION & DEATH
Blizzard Entertainment , the creator of the widely acclaimed first-person shooter Overwatch, established the Overwatch League (OWL) in 2017 with the inaugural season beginning on January 10, 2018. The league launched with 12 teams, and by the 2022 season, 20 teams had competitively played.
Following a two-thirds majority vote of OWL franchisees, an announcement was made on November 8, 2023, that Blizzard would terminate the league and, “will be focusing on building our vision of a revitalized esports program.” (1)
Rumors have surfaces that the OWL may see 2024 through a third-party operator, but this speculation cannot be substantiated at this time.
THE HOUSTON OUTLAWS HISTORY
Founded on September 20, 2017, The Houston Outlaws were one of the twelve original leagues competing in the OWL. Originally owned by
OpTic Gaming , the team was sold to the