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The Success of the OWL Midseason Madness
Publish Date: June 18, 2023
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Many times success is quantified. How many viewers, how much money, or how many people attended are things that are thrown out after a major event to determine its success. But what isn’t looked at is the success of an event through the intangibles that make an event great. The Midseason Madness was a success in many ways, but especially with those hard-to-define intangibles.
With the majority of Overwatch League players being Korean, it is amazing that there has not been a LAN event until now in Korea. There was a planned event in
Starting this year the three Seoul-located teams, the Seoul Dynasty, the Dallas Fuel, and the Seoul Infernal, have been playing in front of fans which has added a bit of the LAN experience back into the league at a small scale.
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There had yet to be a major LAN event where Korean fans could come and see their favorite players in South Korea. When it was announced that the Midseason Madness was going to be in South Korea, it made quite an impact. This event allowed for both the fans and the players to experience what they had been missing. Many of the fans have been supporting the players since before the Overwatch League began or the early days of the Overwatch League.
Unless the fans had traveled to America, there was never a time for them to watch their favorite players in person, especially if those players were on a North American team. The joy of fans getting to see players like Xander ‘Hawk’ Domecq on stage and in person was contagious. It was seen by the way the fans would line up for the fan signs after the matches.
Easily the events would last three hours because the fans and players wanted to interact with each other in ways that hadn’t been available before.
Courtesy of Blizzard Entertainment