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MLS TV Ratings: Why are viewers missing the net?
Publish Date: May 14, 2017
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Last week Major League Soccer revealed a new plan to Sports Business Daily that involved boosting TV ratings. As we all know, soccer is a sport that is still growing in popularity year by year here in the United States. Hopes are that one day soccer will be just as popular in the U.S. as it is in other regions of the world.
Parts of this new plan is to replicate the television production values of other major sports in the country. Some of the things listed in this new plan include:
microphones on coaches for listen ins
cameras in locker rooms pregame
allowing access to team huddles
These things all sound interesting and will give viewers a lot more to look forward to when watching their favorite clubs go head to head each weekend, but will they be enough?
Take a look at some of the broadcasts of games from other leagues around the world. Let’s use the English Premier League as an example. None of these things are necessary, yet the viewers and ratings are always high on gameday. Fans know the competition is fierce and the league is challenging the players.
Could there be underlying factors that may stop people from showing too much interest to the games on television as compared to just going to support your club on the pitch on gameday?